Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji

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