Luxury Designer’s pop-up at Isabel, Mayfair

designer pop up

Our Luxury Designer pop-up on Tuesday 30 June from 11-6pm brings together our edit of the best up-and-coming designers in fashion, jewellery and accessories, at Isabel in Mayfair.

With Spring in the air, we have selected the best luxury designers and created a mini boutique in the heart of Mayfair, at the super-chic lounge of Isabel.

Isabel on Albermarle Street is the perfect place for our Spring shopping experience: a day of socialising, networking, lunching and shopping!

Limited spaces to attend and meet our luxury designers who will be offering special discounts for one day only.

VIP Networking drinks at MNKY HSE, Mayfair

mayfair networking drinks

Join us for our VIP Networking drinks in Mayfair at the gorgeous MNKY HSE, in the heart of Mayfair on Tuesday 23 June.

Connect, network and socialise with other Luxe guests in our private reserved area from 6pm when the infamous DJ Horrice James will be playing ambient music exclusively for us until 9pm so come early and enjoy this unique networking evening!

Limited spaces for our VIP networking drinks evening in Mayfair.

Note: tickets are non-refundable

Ladies Champagne Lunch in Knightsbridge

ladies lunch club

Join us for a Ladies Champagne Lunch at the Mandarin Oriental Hotel in Knightsbridge on . Bar Boulud is an award winning restaurant and is the perfect place for those who enjoy luxury dining and also want to grow their network in London.

We will enjoy a two course lunch with a glass of wine so join us and connect and socialise!

We start promptly at 13.00 with introductions over a chilled glass of wine at the bar before we take our seats for a delicious lunch.

Limited spaces.

Note: tickets are non-refundable.

Bollywood Nights in London: Wellington Private Members Club

Bollywood nights in London

You are invited to our exclusive Bollywood Party in London which takes place at the Wellington Club in Mayfair on Saturday 30 May.

The Wellington Club is a super-chic Private Member’s Club minutes walk from the Ritz Hotel and we have the entire Club for our Bollywood Night in the heart of Mayfair.

Our previous Bollywood Nights in Knightsbridge and Mayfair were a huge success and this party will be even better! From 9pm until the early hours, our Bollywood DJ will be rocking a mix of Bollywood Club classics and bhangra.

Doors open at 9pm.

For those looking for VIP tables, we offer a bottle service with no minimum spend

Dress code: chic, glamorous

Note: tickets are non-refundable and non-transferrable.

The Luxe Edit: 3 tips to strengthen your network

For the past 12 years, founder of The Luxe Club, Salima Manji, has become a high profile networker in Mayfair.

Here she shares her top 3 tips to assist you in strengthening your network:

1. Attend high quality events

We receive so many invites to networking events on a daily basis. In my circle, there are a few professionals I know who attend any event in Mayfair without carefully considering if these events are beneficial.

Look at the organiser’s profile online. Who is commenting expressing their interest in attending the event. Where is the event? Is it a type of venue which would attract the professionals you want to meet?

2. Look professional

First impressions count. When you leave the office to attend an event, look in the mirror and check your appearance.

It should be professional. We always recommend wearing one accessory like a coloured tie or scarf or brooch or bag. Something that makes you stand out a little amongst a sea of dark suits!

It will get you noticed. And remembered. As long as it’s chic of course.

3. Quality business cards

Gold foil, premium card, embossed, luxury fonts…these are all important factors to consider when designing your business cards.

We often receive nice comments when we had our cards to those we want to connect with. It feels luxury and represents our luxury brand.

It’s often overlooked but subconsciously these little details plays a much more important role in enhancing your brand and differentiates you from your competitors.

Our next networking event is on Friday 13 March from 6pm at the beautiful Wellington Club in Mayfair.

To RSVP, please click here: https://www.eventbrite.co.uk/e/exclusive-drinks-in-mayfair-at-wellington-private-members-club-tickets-94798794747

3 tips for brand collaborations

As events organisers, we create dinners parties, drinks soirees and themed parties for our Luxe Club guests to network, socialise and connect.

For our Mayfair Networking drinks evening on Thursday 13th February at the exclusive Isabel in the heart of Mayfair, we were looking for a drinks sponsor to collaborate with.

We discovered Laplandia vodka via social media, a super premium vodka in a beautifully designed bottled with a 24k gold design.

Laplandia Super Premium vodka

Our 3 tips for collaborating with other brands are:

1. Connect with the team behind the brand

When we met with the London team behind the Laplandia vodka brand, we felt there was a great connection and it was immediate to see shared values, largely that the embodied the luxury brand they were representing.

2. Long term partnerships

We are very focused on building long term relationships with brands, and communicated this to Laplandia vodka.

As we are well connected in Mayfair, working with many luxury venues to organise events, we want to introduce our brands to our these venues as well as our guests who attend our events.

3. Social media marketing

We are very focused on social media marketing when promoting our events.

When collaborating with brands, it’s important to promote these brands alongside our marketing for the event, and tag the brand.

It creates a buzz around the collaboration in advance of the event and raises awareness of the brand to your network and followers.

Mayfair Networking drinks at Isabel

Should you like to discuss any collaborations with The Luxe Club, please email salima@theluxeclub.uk

3 tips for branding

When planning a product launch for our client, branding was required to be clearly visible throughout the event.

Here are our key tips for branding your product or service:

1. Flower walls

When guests walk into events they enjoy having their photograph taken against a beautiful backdrop.

Although media boards are great when you have sponsors wanting to showcase their logos, a flower wall increases the chances of that photo being shared on social media.

With your logo visible on the flowerwall, this is an excellent way to reach to more potential customers.

The Luxe Club: Event Planners
Launch of The Hapi Company

2. Goody bags

When planning events, sometimes goody bags are often overlooked until the last few days when there is often a panic for putting these together.

Our guests love receiving goody bags! And if the branding is done correctly, the company will benefit hugely from customers sharing images carrying the bag.

We ensured our professional photographer at the event took photos of the guests carrying the goody bags which we shared on social media, tagging the guests.

Goody bags for The Hapi Company launch

3. Branded food

At a champagne and canapés event for our client recently , we suggested mini cupcakes with their branding.

The chef at the hotel created these (pictured below) which looked absolutely beautiful and tasted great too!

Again, a professional photographer would capture this better than photos taken on phones but either way, exposure on social media can lead to a bigger reach for your brand.

The Luxe Club: Event planners
Branded cupcakes

The 3 branding ideas brought life to the event, generated multiple photo opportunities for guests and these images could be shared by all, creating more buzz after the event.

We would be delighted to assist you with planning a small or large event so do reach out and let us create something perfect for your brand.

Email Salima Manji at The Luxe Club for a free consultation. She would love to hear from you.

2020: A wealth of opportunities

We at The Luxe Club are very excited to welcome 2020, a new year as well as a new decade.

Over the Christmas break, we consolidated our business of luxury events to form a social club for our network to connect and socialise in Mayfair and Knightsbridge.

Only a few days into launching The Luxe Club and we’ve received requests to collaborate and grow with other like-minded luxury brands.

There is a wealth of opportunities available in the luxury market for all brands but we think the key to success is providing a service or product that is required by the market.

And we’re excited.

Social media is a tool we use every day. If we are not posting about what our business is doing, we are commenting and liking our friends and colleagues posts. It’s free to do and a small encouraging like or word on someone’s post could lead to a door opening for them or you.

Networking events are plentiful in London. We use eventbrite to search and schedule at least one a week. There really is no excuse. And we arrive early to events, talk to a few guests and say hello to the host before leaving. We are never the last to leave! It can get tiring.

Business cards are carried by us always. It’s not a case of handing them out and receiving others without action. Follow up is essential. Always remember that there are opportunities that present us daily and without action they are missed.

A wealth of opportunities are waiting for all of us and we wish you a successful year ahead! We hope to welcome you to one of our luxury events soon!

Do get in touch to discuss any collaborations as our network is over 1,400 members who are mainly UK based and high net worth.

3 networking tips learnt in 2019

Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji